Trend Digital is a freelance marketing company owned by Rachel Mackin. Rachel reached out to me to explain her new company and asked if I could design her logo. I was thrilled that Rachel thought of me and I couldn’t be more excited. As this is a freelance company, I wanted the design to include Rachel’s style while considering the marketing business itself. I know Rachel’s style is girly and classy with a touch of uniqueness. She loves to play with bright colors in her fashion and unique clothing pieces but is always put together. Knowing her fashion style very well helped me to know the styles she gravitates towards. Rachel sent over some fonts she liked, six colors that she wanted to use interchangeably, and some inspiration for the logo.